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Customer Journey Mapping

Financial constraints highlight the need for cost effective services that can be linked to evidence of positive outcomes. Qualitative evaluation is increasingly important for demonstrating impact and informing decisions.

Customer journey mapping can be used to demonstrate impact or improve a service by finding out how people interact with it. It records each step of a customer's journey.

Customer journey mapping helps:

  • track and describe a customer’s experience at each stage of their journey
  • understand a customer’s thoughts and feelings
  • capture customer feedback
  • challenge presumptions surrounding service delivery
  • compare the current situation with the ideal
  • redesign the customer journey
  • shape strategy and policy
  • deliver efficiency savings
  • improve customer experiences
  • satisfy customers making them cheaper and easier to support

Case Studies

  • Hounslow Early Help Practitioner programme.

    LB of Hounslow were undergoing a restructure of their wider early help service and offer. The 4 day skills based training was offered to staff working in their targeted youth service, children’s centre’s and family support service. The training supported the new thinking and allowed staff to consider the changes in Hounslow, what was working well and recommendations for feedback to service managers.
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  • Sefton – Support for Childcare and Early Years provision

    Interface supported Sefton to consider the effectiveness of current Early Years and childcare provision at a strategic and operational level...
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  • Case Study Evaluation of emotional well-being

    Interface worked with West Sussex to review three pilot projects providing emotional well-being services for young people aged 12-25 years.
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  • Level 6 Coaching OPEN Training

    We have a fantastically diverse group of people join our open training programme for those interested in providing coaching for improvement in either organisations or for individuals.

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