Customer Journey Mapping
Financial constraints highlight the need for cost effective services that can be linked to evidence of positive outcomes. Qualitative evaluation is increasingly important for demonstrating impact and informing decisions.
Customer journey mapping can be used to demonstrate impact or improve a service by finding out how people interact with it. It records each step of a customer's journey.
Customer journey mapping helps:
- track and describe a customer’s experience at each stage of their journey
- understand a customer’s thoughts and feelings
- capture customer feedback
- challenge presumptions surrounding service delivery
- compare the current situation with the ideal
- redesign the customer journey
- shape strategy and policy
- deliver efficiency savings
- improve customer experiences
- satisfy customers making them cheaper and easier to support
Case Studies
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Brighton & Hove - Baby, Child and Teenage Brain Development
We have continued to support Brighton & Hove workforce development in understanding brain development and the impacts on practice.Read More -
East Sussex - ATHE Level 4 - Working with Children, individuals and families
Read MoreWe were thrilled to work with East Sussex and their Early Help key workers to complete our Level 4 qualification.
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Hounslow Early Help Practitioner programme.
LB of Hounslow were undergoing a restructure of their wider early help service and offer. The 4 day skills based training was offered to staff working in their targeted youth service, children’s centre’s and family support service. The training supported the new thinking and allowed staff to consider the changes in Hounslow, what was working well and recommendations for feedback to service managers.Read More -
PACT - Prison Advice and Care Trust – 3 Day Family Group Conference Training
Read MoreWe designed a bespoke 3-day Family Group Conference Training package which was designed to support understanding around restorative values and practice with children and families.