Customer Journey Mapping
Financial constraints highlight the need for cost effective services that can be linked to evidence of positive outcomes. Qualitative evaluation is increasingly important for demonstrating impact and informing decisions.
Customer journey mapping can be used to demonstrate impact or improve a service by finding out how people interact with it. It records each step of a customer's journey.
Customer journey mapping helps:
- track and describe a customer’s experience at each stage of their journey
- understand a customer’s thoughts and feelings
- capture customer feedback
- challenge presumptions surrounding service delivery
- compare the current situation with the ideal
- redesign the customer journey
- shape strategy and policy
- deliver efficiency savings
- improve customer experiences
- satisfy customers making them cheaper and easier to support
Case Studies
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Enfield Trauma Informed Practice Programme
We were delighted to be invited to create a virtual programme for Enfield Council which was delivered to a multi-agency group of learnersRead More -
Stockton-on Tees: Insights work to support integrated wellbeing model 0-19
Read MoreInterface was commissioned to gather insight from a range of stakeholders to support the process for re-commissioning the integrated 0-19 Wellbeing Model.
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Shropshire Early Help – Staff Support and Supervision
We have a long-standing working relationship with Shropshire and recently delivered an updated 2 day supervision course for new and emerging managers.Read More -
TORUS - Supporting the Mental Health of Young People
Torus Foundation approached us to write a bespoke package of mental health training and support for schools and families in their area.Read More