Customer Journey Mapping
Financial constraints highlight the need for cost effective services that can be linked to evidence of positive outcomes. Qualitative evaluation is increasingly important for demonstrating impact and informing decisions.
Customer journey mapping can be used to demonstrate impact or improve a service by finding out how people interact with it. It records each step of a customer's journey.
Customer journey mapping helps:
- track and describe a customer’s experience at each stage of their journey
- understand a customer’s thoughts and feelings
- capture customer feedback
- challenge presumptions surrounding service delivery
- compare the current situation with the ideal
- redesign the customer journey
- shape strategy and policy
- deliver efficiency savings
- improve customer experiences
- satisfy customers making them cheaper and easier to support
Case Studies
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Central Bedfordshire: Family Hubs Feasibility Study
Read MoreWe supported Central Bedfordshire Council with an initial exploration around the feasibility of developing family hubs in their area
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West Sussex, Assessment, Analysis and SMART Planning
Read MoreWe developed and delivered a three-day program to the current cohort of Newly Qualified Social Workers in West Sussex.
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Manchester City Council – Working with Men & Fathers in families
We delivered a bespoke 1 day course to the Complex Safeguarding Inclusion Team at Manchester City CouncilRead More -
PACT - Prison Advice and Care Trust – 3 Day Family Group Conference Training
We consulted with and designed a bespoke 3-day Family Group Conference Training package to support understanding around restorative values and practice with children and families and develop skills to mediate and facilitate group meetings to assist with communication, family engagement and community reintegration.Read More