Customer Journey Mapping
Financial constraints highlight the need for cost effective services that can be linked to evidence of positive outcomes. Qualitative evaluation is increasingly important for demonstrating impact and informing decisions.
Customer journey mapping can be used to demonstrate impact or improve a service by finding out how people interact with it. It records each step of a customer's journey.
Customer journey mapping helps:
- track and describe a customer’s experience at each stage of their journey
- understand a customer’s thoughts and feelings
- capture customer feedback
- challenge presumptions surrounding service delivery
- compare the current situation with the ideal
- redesign the customer journey
- shape strategy and policy
- deliver efficiency savings
- improve customer experiences
- satisfy customers making them cheaper and easier to support
Case Studies
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Hartlepool ATHE Level 4 Working with Children, Individuals and Families.
We were approached by Hartlepool looking for an accredited course that would meet the needs of the early help workforce and be adaptable enough to include their parental conflict agenda and priority in the area.Read More -
Stockton - Strategic Partnership Away Day
We facilitated a session between Stockton Borough Council and Family Action who have been awarded a contract to deliver services across the area. Over a full day we worked with key senior leaders to consider vision, aims, risks and governance and create an action plan for the next few months.
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Brighton & Hove - Baby, Child and Teenage Brain development and the Effects of Poverty, Neglect and Poor Parenting.
Following the success and positive feedback from an earlier group Brighton and Hove booked a follow 2 days training for multi-agency staff.Read More -
Shropshire ATHE Level 4 Working with Children, Individuals and families
Shropshire early Help Service were keen to offer an accredited program to key staff that would enhance skills confidence and knowledge and be flexible enough to include internal processes and vision.Read More